Saturday, Oct. 29, noon-8 p.m.
Mexic-Arte Museum is holding its annual Viva la Vida Festival on Saturday, Oct. 29 from noon-8 p.m. in downtown Austin. This year, Austin’s largest and longest-running Dia de los Muertos event features a grand procession and street festival, as well as education activities and art exhibits.
The event’s traditional parade and festival start at noon on Oct. 29. The parade will gather on 5th Street between I-35 Northbound Frontage Road and Waller Street, traveling west on 6th Street to the festival location at 4th Street and Congress. The parade’s special component this year is an homage to Mexico’s popular singer Juan Gabriel. There will be vendors, live music and a costume contest outdoors. The indoor location will be on the first floor of Brazos Hall, where there will be food trucks, low riders, face painting, outdoor decorations, dance performances and a photo booth. Admission to all of these is free.
Art activities for children and families will be also be available in the neighboring Frost Bank Tower Plaza, located on 401 Congress Ave. Families will have an opportunity to take pictures with parade props, including large-scale moving sculptures and mojigangas from noon-6 p.m. These activities will be available at no cost.
Along with the Icons & Symbols of the Borderland exhibit, there will be a special exhibit called Community Altars: A Celebration of Life at Mexic-Arte’s Annex Gallery. Running through Nov. 13, Community Altars: A Celebration of Life coincides with the museum’s 33rd Annual Celebration of Día de los Muertos. Artists, community groups and individuals will create altars that will be displayed through November and during the museum’s Viva la Vida Festival. These commemorative altars celebrate the lives of influential figures who have served the Austin community, as well as loved ones who have passed. Admission to the exhibits is $5.
Mexic-Arte Museum presents Día de los Muertos as Viva la Vida Fest to celebrate life by promoting health and environmental awareness through art and culture. Mexic-Arte Museum’s Viva la Vida Fest brings together Austin’s diverse population to pay homage to friends, family, and heroes.
Día de los Muertos is an important Latin American tradition when friends and family gather to honor and remember loved ones, not through mourning, but through celebration. The origins trace back to the Pre-Columbian era, when death was viewed as a transformation or continuation of life. This ancient belief evolved into the modern tradition of commemorating loved ones with altars decorated with sugar skulls, flowers, photographs, favorite foods and memorabilia of the deceased.
To make the festival eco-friendly, Mexic-Arte Museum is encouraging all participating artists and festival-goers to create their costumes out of recycled, re-used and sustainable materials. The Museum is also committed to leaving a smaller footprint on the environment by reducing waste and minimizing energy wasted. The event will not only encourage artistic creations, but will also promote eco-friendly living, healthy eating and exercise through cycling and walking.
Mexic-Arte Museum is dedicated to cultural enrichment and education through the collection, preservation and presentation of traditional and contemporary Mexican, Latino, and Latin American art and culture to promote dialogue and develop understanding for visitors of all ages. Since 1984, Mexic-Arte Museum has produced and presented cultural and educational programs for communities in Texas.
This project is funded by the Univision Television, Univision Radio, El Jimador, IBC Bank, Brown Distributing, 3M Austin, Austin Friends of Folk Art. It is also funded and supported in part by a grant from the Texas Commission on the Arts, as well as the City of Austin Economic Development Department/Cultural Arts Division believing an investment in the Arts is an investment in Austin’s future.
Mexic-Arte Museum is holding its annual Viva la Vida Festival on Saturday, Oct. 29 from noon-8 p.m. in downtown Austin. This year, Austin’s largest and longest-running Dia de los Muertos event features a grand procession and street festival, as well as education activities and art axhibits.