Austin Días de Los Muertos/Austin Days of the Dead

Oct. 15– Nov. 5, 2016

www.AustinDaysoftheDead.com

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Austin’s unifying, indigenous holiday, Dia de los Muertos, has grown into a combination city-wide party, procession and vigil with events scheduled over two weeks, each celebrating the city’s multi-ethnic heritage.

From festivals, concerts and theatrical performances to altars and religious observances, the “Días” de los Muertos – now Austin’s most popular Latino-themed annual ritual – blend Halloween merriment with the cultural significance and gravity of Dia de los Muertos.

The holiday’s commercial appeal across racial lines is a source of pride to Latino families, while also a mass-market consumer, corporate and cross-cultural branding play (witness the recent Disney trademark request of the name). Few U.S. cities celebrate Dia de los Muertos and Halloween like Austin, which for 30 years has seen numerous affiliated activities draw hundreds of thousands of locals and visitors.

A new synergy is building around Dia de los Muertos, from support from the City of Austin, the University of Texas and other colleges,

corporations, the music and cultural arts industries and media to communities of all ethnic stripes.

Look for events across Austin and Central Texas, from October 15-November 5, listed here at www.AustinDaysoftheDead.com